The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
BBDO / New York
Client
Title
Category
Award
Points
Career Maker
Agency: BBDO / New York
Client: Fed Ex
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 25.0
Call Center, Career Maker, MBA (Problems)
Agency: BBDO / New York
Client: Fed Ex
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Drama, Remind Me, Chinese Office
Agency: BBDO / New York
Client: Fed Ex
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Survival Kit
Agency: BBDO / New York
Client: Guinness
Category: Trade / Trade Color Full Page or Spread: Single
Points: 15.0
Remind Me
Agency: BBDO / New York
Client: Fed Ex
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Chinese Office
Agency: BBDO / New York
Client: Fed Ex
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
MBA
Agency: BBDO / New York
Client: Fed Ex
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Jenkins
Agency: BBDO / New York
Client: Fed Ex
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Client:
Fed Ex
Title:
Career Maker
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Fed Ex
Title:
Call Center, Career Maker, MBA (Problems)
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Fed Ex
Title:
Drama, Remind Me, Chinese Office
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Guinness
Title:
Survival Kit
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Fed Ex
Title:
Remind Me
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Fed Ex
Title:
Chinese Office
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Fed Ex
Title:
MBA
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0